Rebrand proposal developed for Camp Rio Blanco in collaboration with the Design in the Community senior class at Texas Tech University. The project supported the camp’s transition from a Girl Scout–focused program to a multi-use rental facility. Drawing from personal experience as a former camper, I led the majority of the design development and production, contributing key materials to the broader team-driven redesign. The final proposal was selected by the camp’s board for implementation, reflecting a focus on creating adaptable and welcoming brand assets.